The island of Hvar is located in the Adriatic Sea, off the Dalmatian coast. To the north, the island of Brač lies across the Hvar Channel (Hvarski kanal), to the west is Vis, separated by the Vis Channel, and to the south Korčula lies across the Korčula Channel, while the Pelješac Peninsula is across the Neretva Channel. The eastern end of Hvar is just 6 kilometres (3.7 mi) from the mainland. Along the southern coast of the island there are several smaller islands, notably the Paklinski islands at the western end and Šćedro island, while Zečevo island lies off the north coast.

It is situated in picturesque nature, facing the southern, side of the world that has given it all Mediterranean attraction and cheerfulness; facing sea, that gave it splendid and repeatable history, Hvar is an inexhaustible treasury of the scenery, atmosphere and adventure.

Its name derives from the Greek name for island and town, that stood where today Stari Grad (Hvar became an island’s centre in 13th century) stands - PHAROS.

Hvar gained glory and power during middle ages being an important port within the Venetian, naval empire. Today, it is centre of island’s tourism and one of the favourite destinations in Dalmatian riviera - a town of smiling and courteous people, who are almost only dedicated to tourism.

Hvar visited celebrities such as Emperor Franz Joseph I, Clint Eastwood, Michael Douglas, Catherine Zeta-Jones, John Malkovich, Brad Pitt, Jodie Foster, Eva Longoria, Gwyneth Paltrow, Steven Spielberg, George Clooney, Jack Nicholson Kevin Spacey, Sean Connery, Daniel Craig, Pierce Brosnan, Andre Agassi, Jennifer Capriati, Gabriela Sabatini, David Beckham, Bernie Ecclestone, Eddie Jordan, Michael Schumacher, Bill Gates, Roman Abramovich, Beyonce, Jay-Z and others.